Project Description
The National Day Discount Booklet is a cheque book-sized booklet full of merchant promotions, distributed during Singapore’s annual National Day Parade (NDP). Up till 2019, the print booklet has been distributed in the official NDP Funpacks for 18 parade editions.
Since 2020, we have been distributing the print booklet versions directly to 170,000 HDB households. An online NDP Discount e-Booklet, featured on various web and mobile app platforms, including the official NDP website, also allowed many more people to enjoy the coupon promotions on-the-go.
In 2024, we switched to distributing our print booklets at the NDP Heartland Celebrations—held at five locations islandwide on 10 August 2024.
Check out our current NDP eCoupons here.
OUR 2024 CAMPAIGN HIGHLIGHTS
Print Booklet Distribution
For the first time, our print booklets were distributed at the NDP Heartland Celebrations held on 10 Aug 2024 at Bishan, Punggol, Yishun, Geylang Serai, and Buona Vista.
Video Production
We collaborated with a student team from Temasek Polytechnic to produce a series of short-form videos to promote some of our NDP coupon deals. Watch these videos on our Facebook page.
Little Red Book Influencer Engagement
We engaged 12 Little Red Book (小红书) influencers to post videos about the NDP Coupons, mainly targeting the Chinese audience residing in Singapore.
Publicity at the Parades
A short video clip with QR code to our NDP Coupons website was flashed on the big screens at all 6 parade shows during the pre-parade segment at the Padang.
Email marketing
Browse some of the email campaigns that we sent:
- Greendot Media database edm - F&B edition
- Greendot Media database edm - August offers
- Greendot Media database edm - Win Domino's Pizza
Nestia Banner
A banner was featured on the homepage of the Nestia app to promote the NDP Coupons. A push notification was also sent to their app users.
Media Coverage
Here are some digital media platforms that featured our NDP Coupons
OUR 2023 CAMPAIGN HIGHLIGHTS
Publicity at the Parades
A bookmark with QR code to our NDP 2023 Coupons website was included in all the NDP Funpacks distributed at six parade shows held at the Padang. The same QR code was also flashed on the digital screens during the pre-parade segment to encourage spectators to check out the promotions available in the NDP Coupons.
Social Media Marketing
We promote our NDP Coupons daily on social media, including Facebook, Instagram and our Telegram channel.
There was also publicity on NDPeeps, the official NDP social media.
Influencers Engagement
We collaborated with @Ivianathui, an influencer to take an “NDP Coupon Challenge“. Her 3-month journey of using the NDP Coupons to enjoy various deals is documented in a series of TikTok videos.
We also engaged 50 nano influencers, mostly SAHMs, to talk about the NDP Coupons on their social media (Facebook, Instagram & IG Story).
See sample posts here and here
Digital-Out-Of-Home Advertising
We ran a 4-week campaign with a 15-second video running on Anjels‘ network of digital screens installed at 86 condominiums.
Email Marketing
View some of the email blasts that we did to promote our NDP 2023 Coupons.
- Greendot Media in-house eNewsletter #1: Celebratory 5-8 Deals
- Greendot Media in-house eNewsletter #2: New Deals for Aug
- Greendot Media in-house eNewsletter #3: Home Sweet Home Deals
- Foodline partner media edm
- KiasuParents.com partner media edm
Nestia Splash Page Marketing
The NDP Coupons were featured on the splash page of the nestia app for a duration of six days.
Media Coverage
Here are some digital media platforms that featured our NDP Coupons:
- https://mothership.sg/2023/07/ndp-e-coupons-2023/
- https://www.greatdeals.com.sg/2023/07/03/ndp-discount-coupons-2023/amp
- https://thesmartlocal.com/read/ndp-vouchers/amp/
- https://dollarsandsense.sg/top-national-day-discounts-coupon-deals-senior-citizens/
- https://sg.finance.yahoo.com/news/national-day-promotions-2023-ndp-044624291.html
- https://blog.moneysmart.sg/dining/national-day-promotions/
- https://www.moneydigest.sg/ndp2023-coupons-are-out-here-are-some-coupons-you-can-use/
- https://www.littledayout.com/best-national-day-promotions-deals-specials/
- https://www.allsgpromo.com/national-day-promotion/
- https://www.reddit.com/r/singapore/comments/1507pwi/singapore_ndp_coupons_2023_ndp_deals_and/
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